In this fast-paced digital era, acquiring new skills has become essential for individuals seeking to thrive in the presence of Artificial Intelligence (AI).  

AI has reshaped industries and has led to increased productivity, improved customer experiences, and the emergence of new business models. AI has also redefined job requirements by creating a demand for skills such as data science, machine learning, natural language processing, and algorithm development. How did it happen? 

The Revolution of Digital Jobs in the AI Era 

Artificial Intelligence has emerged as a powerful force revolutionizing various industries, including digital jobs, transforming how to perform a task, optimizing processes, and enhancing overall productivity. Here are some key ways AI affects digital jobs: 

1. Automation:  
   AI automates repetitive and mundane tasks, freeing up time for workers to focus on more complex and value-added activities. Tasks like data entry, content generation, customer support, and routine analysis can be automated using AI-powered tools and algorithms. 
    

2. Data Analysis and Insights:  
   AI algorithms can process vast amounts of data quickly and extract valuable insights. In digital marketing, AI enables marketers to analyze consumer behavior, preferences, and trends, leading to more targeted and effective campaigns. AI also empowers data-driven decision-making in web analytics, customer segmentation, and personalized recommendations. 
    

3. Personalization:  
   AI enables personalized experiences for users and customers. In e-commerce, AI algorithms can analyze user preferences and browsing behavior to provide personalized product recommendations. Educational technology can leverage AI to personalize learning paths and adapt content to individual student’s needs and abilities. 
    

4. Improved User Experience:  
   AI plays a vital role in enhancing user experiences across digital platforms. AI-powered chatbots and virtual assistants provide instant customer support and improve user satisfaction. AI can optimize websites and applications, analyzing user behavior and making real-time adjustments to improve usability, accessibility, and overall user experience.  
    

5. Creative Assistance:  
   AI is increasingly being used in creative fields such as graphic design, web development, and content creation. AI-powered tools can assist designers by generating design options, automating repetitive tasks, and suggesting creative ideas. This collaboration between AI and human creativity leads to innovative and efficient design processes. 
    

6. Enhanced Decision-Making:  
   AI provides valuable insights and predictive analytics that aid decision-making in digital jobs. For example, AI algorithms can analyze market trends, competitor data, and consumer sentiments to help marketers make informed decisions. AI-driven recommendations and predictions assist professionals in making strategic choices in various domains. 

As AI continues to reshape the workforce, digital job workers must adapt and embrace these changes. New job roles and opportunities are also emerging, requiring a combination of human expertise and AI capabilities. 

Here are some strategies for workers to cope with this rapid transformation: 

1. Automation and Efficiency:  
   Since AI brings automation and efficiency to digital jobs, workers can adapt by upskilling in areas that require critical thinking, problem-solving, and complex decision-making. 

2. Personalization and Data Insights: 
   AI enables personalization and data-driven insights. To cope with this change, workers should embrace AI tools and focus on acquiring skills in data analysis, AI-driven strategies, and creative content development. 

3. Creative Collaboration: 
   AI is a valuable collaborator in digital jobs, enhancing creativity and productivity. Workers need to adapt by developing their creative thinking, problem-solving, and strategic design skills while collaborating effectively with AI tools. 

4. Emphasizing Human-Centric Skills: 
   While AI is transforming digital jobs, some skills remain uniquely human. Workers should emphasize human-centric skills such as empathy, interpersonal communication, complex emotional understanding, and creative thinking. These skills are essential for building strong connections with clients, colleagues, and end-users. 

5. Lifelong Learning and Adaptability: 
   In the face of rapid AI-driven changes, workers in digital jobs need to embrace lifelong learning and adaptability. They should commit to continuous learning, staying updated with the latest AI technologies and industry trends.  
    
    

The Importance of Upskilling in the Age of AI 

Upskilling, the process of acquiring additional or advanced skills, has become essential to remain competitive in the job market. 
 
AI integration in various sectors has disrupted traditional job roles and created a demand for new skill sets. According to the World Economic Forum’s future of Jobs Report 2020, the demand for digital skills, including AI and machine learning skills, is rapidly increasing across industries. By 2025, automation and AI are expected to displace approximately 85 million jobs but create 97 million new jobs globally. The WEF also predicts that by 2025, 50% of all employees will need reskilling to adopt the technological revolution.  

Digital jobs now require a greater emphasis on working with AI technologies and leveraging their capabilities to drive innovation and growth. Workers need to adapt by upskilling in areas that complement AI technologies, such as data analysis, AI integration, creative thinking, complex problem-solving, and human-centric skills like empathy and communication. As AI continuously reshapes industries and redefines job requirements, an individual’s need to learn and adapt increases. 

What are the top 10 in-demand skills of 2025 an individual should be equipped with, according to the World Economic Forum?   

1. Analytical thinking and innovation  

2. Active learning and learning strategies  

3. Complex problem-solving  

4. Critical thinking and analysis  

5. Creativity, originality, and initiative  

6. Leadership and social influence  

7. Technology use, monitoring, and control  

8. Technology design and programming  

9. Resilience, stress tolerance, and flexibility  

10. Reasoning, problem-solving, and ideation 
     

These top 10 skills revolve around problem-solving, self-management, working with people, and technology use and development.   
 

Coursebank, a leading MOOC provider in the Philippines, recognizes the importance of upskilling. It offers a wide range of courses that enable learners to gain the skills required for the digital age, equipping them to adapt to evolving job requirements and seize new opportunities. 

Coursebank’s dedication to offering courses in emerging disciplines is in harmony with the growing need for digital skills. It empowers learners to take advantage of the expanding job prospects within the digital economy. By leveraging Coursebank’s platform, individuals can access a vast catalog of courses covering emerging fields to hone digital life skills, future job skills, and soft skills, such as job preparation, mental wellness at work, leadership & problem-solving, project management, data science, cybersecurity, graphic design, digital marketing, mobile/web development, and other ICT and digital transformation courses.  

Coursebank provides learners with the knowledge and practical skills necessary to excel in the digital and future work landscape. Its commitment to delivering high-quality courses ensures that learners receive up-to-date and relevant content, empowering them to stay ahead in a rapidly evolving job market. 

The age of AI brings a wealth of opportunities for individuals prepared to upskill. By embracing upskilling and leveraging Coursebank and other MOOC provider resources, individuals can position themselves for success in AI-driven industries, contributing to innovation and driving digital transformation.   

Let us embrace upskilling as a pathway to unlock in this fast-paced artificial intelligence era.  

By Jaclyn Sangalang

Coursebank Instructional Design Lead

References

1. The Impact of AI on the Job Market and the Future of Work. Intellect data. February 23, 2023 
   https://intellectdata.com/the-impact-of-ai-on-the-job-market-and-the-future-of-work/  

2. How Artificial Intelligence Disrupts Employment and the Workforce – the Types of Jobs to be Impacted. George Krasadakis. InnovateMode 
   https://www.theinnovationmode.com/the-innovation-blog/the-impact-of-artificial-intelligence-on-workforce  

3. Creating a future-proof workforce: Using AI for Upskilling and Reskilling. TeamLease Digital. LinkedIn. March 31, 2023 
   https://www.linkedin.com/pulse/creating-future-proof-workforce-using-ai-upskilling-reskilling/ 

4. The Impact of Artificial Intelligence on the Job Market. Win Upskill. April 9, 2023 
   https://www.linkedin.com/pulse/impact-artificial-intelligence-job-market-win-upskill/  

5. The Future of Work in the Digital Age: AI and Digital Transformation. Helmut Schindlwick. LinkedIn. April 13, 2023 
   https://www.linkedin.com/pulse/future-work-digital-age-ai-transformation-helmut-schindlwick/  

6. How to Use AI for Marketing: Creative Ways To Reach Consumers. Hunt Cunningham. May 15, 2023 
   https://www.linkedin.com/pulse/how-use-ai-marketing-creative-ways-reach-consumers-hunt-cunningham/ 

7. Exploring how AI transforms sales processes. Kerem Gülen. Data Conomy. May 17, 2023. https://dataconomy.com/2023/05/17/artificial-intelligence-in-sales-101/  

8. Recession and Automation Changes Our Future of Work, But There are Jobs Coming, Report Says. World Economic Forum 
   https://www.weforum.org/press/2020/10/recession-and-automation-changes-our-future-of-work-but-there-are-jobs-coming-report-says-52c5162fce/  

9. Why Upskilling Is Key for the Future of Work. Zavvy. April 18, 2023 
   https://www.zavvy.io/blog/upskilling  

10. These are the top 10 job skills of tomorrow – and how long it takes to learn them. World Economic Forum. October 21, 2020 
    https://www.weforum.org/agenda/2020/10/top-10-work-skills-of-tomorrow-how-long-it-takes-to-learn-them/